Building on its commitment to Africa and also the geographic area and its long growth arrange across new markets, premier transportable complete underneath Transsion Holdings, Tecno, has finished plans to unveil its flagship smartphone, the Tecno Phantom at international launch in Dubai this Sunday.
This is in line with its commitment and continuous growth plans in Africa and also the geographic area region.
“Recent market reports highlight however the Africa and also the geographic area is creating a comeback once it involves smartphone penetration,” same Arif Chowdhury, vice chairman of TRANSSION HOLDINGS.
According to him, “Our enlargement last year into the center East market was the primary step in a very long regional growth arrange, and with the revealing of our latest model we have a tendency to hope to affirm our commitment to innovating the smartphone market with intelligent product. we have a tendency to develop phones and made-to-order services that meet client amusement and artistic wants and incorporates options that enhance in style a day actions adore taking selfies. ”
Chowdhury continued: “We see immense potential for our business during this a part of the world. Following our continued success in Africa, the center East was following logical step for U.S.A..”
“At Tecno Mobile, we have a tendency to care concerning our customers and our strategy is in line with ‘Think Globally, Act Locally’ planning product that aims for client wants in their environment”. Stephen Ha, top dog of TECNO Mobile, aide, adding that, “for following ten years, TECNO aims to be the foremost cogent and favorable communication devices by delivering a differentiated expertise to shoppers, we have a tendency to square measure targeting to apportion twenty five,000 retail stores and five hundred flagship stores by year of 2020 with full life cycle development as well as social content, software system and good devices”.
Tecno Mobile continues to deliver to most African countries with the most important market share presently in African nation and African country, additionally to alternative many key countries in Africa and also the geographic area.
Over the company’s eleven year history, it's established itself together of the highest mobile brands in Africa. Last year, TECNO Mobile known the center East as a vital market as a part of its growth strategy into rising markets.
Meanwhile, consistent with Statista.com, smartphone usage within the geographic area and Africa region is constant to grow steady, with around 123.7 million house owners within the region in 2016, up from 106.4 million throughout 2015.
Earlier this year, International information Corporation (IDC) reported that the GCC transportable market rebounded within the fourth quarter of 2016 once suffering a decline throughout the primary 3 quarters. The premier international supplier of market intelligence saw the cargo of five.98 million units in this fall, up 7.7 p.c on the previous quarter.
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